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Vol. 10, Special Issue 5 (2021)

Identification of personal antecedents of green consumer behaviour

Author(s):
Usha Rani Vistharakula and Vandana Kaushik
Abstract:
Consumer actions strongly affect the environment, it is worthwhile to find out which are the factors that influence consumers’ behaviour towards green products or in other words to know how and why people purchase goods and services. This study mainly focuses on identifying the factors that affects the green consumer behaviour. Listing of items was done under the personal antecedents of green consumer behaviour like psycho-graphical, personality traits, cultural values, environmental knowledge, consumer awareness and other personal antecedents. This paper identifies and tries to understand the purchase behaviour of green products of urban consumers. Data was collected from the four directions of Udaipur city.
Pages: 449-453  |  367 Views  129 Downloads
How to cite this article:
Usha Rani Vistharakula and Vandana Kaushik. Identification of personal antecedents of green consumer behaviour . The Pharma Innovation Journal. 2021; 10(5S): 449-453.

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