Vol. 10, Special Issue 5 (2021)

The present study entitled, “Role of Online Communication in Disseminating the Agri-based information for Rural Community.” was undertaken in the year August 2019- February 2020. In this study two types of organizations, government and private are running the online communication services in the state. One center, each from both types of organizations was selected randomly. District Kanpur Nagar was purposively selected. Two blocks was selected randomly from the selected district. So from selected blocks twelve villages selected on random basis from each village, 25 farmers randomly selected. Thus total 300 farmers from all the selected villagers were chosen for study which was using different on-line information services. Most of the on-line information users belonged to 31 to 40 age group majorities of them were male members, mostly on-line users were educated up to primary and high school and most of them were belonged to OBC having annual income between Rs. 50001 to Rs. 150000. Mostly farmers belonged to small and marginal size of land holding.

The relevance of information provided by the private services was higher than the information provided by the government services. Both private and government services provide deliver the information timely. The overall effectiveness of the private on-line communication services has been found more than the government online communication services.