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Vol. 10, Special Issue 4 (2021)

A brief study on marketing channel of paddy in Auraiya district (U.P.)

Author(s):
Swatantra Pratap Singh, Prince Kumar Som, Rajeev Singh, Nikhil Vikram Singh and Ajay Singh
Abstract:
The study was undertaken in Auraiya district of Uttar Pradesh to examine marketed surplus, disposal pattern, consumer price shared and price spread by the paddy growers in the study area. A sample of 100 farmers of Auraiya district was selected from 10 villages of two blocks for the year 2013-14. The major volume of paddy was sold in Bidhuna, market of Auraiya by the farmers. For the study of marketing aspects, 25 village agents and three marketing channels were randomly selected from the market. Net price received by producer was observed higher in channel-I, followed by channel-II and channel-III which revealed inverse relationship between net price received by producer’s and number of intermediaries. The channel-I producers net share in consumer price is a 95.66 per cent, marketing cost of producer 4.34 per cent. Producers net share in consumer price is a 90.34 percent, marketing cost of producer 1.93 percent and village trader 3.48 per cent in channel-II, respectively. The margin of village trader in channel -II was 4.24 per cent. In channel -III producer net price share in consumer rupee is 74.86 per cent, marketing cost of producer 2.14 percent, village trader 3.16 per cent, wholesaler 6.86 per cent, and retailer was 2.99 per cent and margin of different intermediaries like village trader 3.67 per cent, wholesaler 3.56 per cent, and retailer was 2.76 per cent respectively. The marketing efficiency of paddy under Channel-I was found more efficient as compared to Channel-II and Channel III. It was happened due to negligible number of middleman in Channel-I. Paddy crops are profitable enterprise or farming for the farmer’s in the study area and can help the farmers in the way of doubling their income and higher profits when they sold their paddy produce through governments’ direct procurement centers.
Pages: 372-377  |  616 Views  304 Downloads
How to cite this article:
Swatantra Pratap Singh, Prince Kumar Som, Rajeev Singh, Nikhil Vikram Singh and Ajay Singh. A brief study on marketing channel of paddy in Auraiya district (U.P.). The Pharma Innovation Journal. 2021; 10(4S): 372-377.

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