Constraints in production and marketing of sanitary pad, product of Jai Satnam self-help group (SHG) of Bemetara district of Chhattisgarh
Vijya Laxmi Soni, Dr. Hulas Pathak and Dr. AK Gauraha
SHGs are voluntary small group structures for mutual help and fulfillment of same target. As a rule, they are formed by people of the same age who have united to provide mutual assistance in meeting a common need. To study about the business performance of Jai Satnam Self Help Group village Bijabhat, Block Bemetara, District Bemetara of Chhattisgarh was selected for present study. This SHG have 10 members, who contribute to produce sanitary pads. Sanitary pads are the product made by this SHG. About 5040 packets of sanitary pads are produce by this SHG annually. All members of SHG contribute in production work with their specific work. Half respondents are between the age group of 30-40 years and remaining half are of 40-50 years age group. Literacy and illiteracy are 80 % and 20% respectively. Major constraints in production level found for the selected SHG are wastage of raw materials, lack of proper storage, high packaging material cost and timely unavailability of the raw material, ranked first, second, third and fourth respectively by using Garret ranking method. Same as major constraints in marketing found are lack of advertisement, lack of marketing skill, lack of company tie-up, lack of Government support and competition with branded companies ranked first, second, third, fourth and fifth respectively by using Garret ranking method. Based on findings of the study, it is suggested that SHGs should be encouraged to develop a platform, an application for the customer and seller both, SHGs should tie up with e-commerce Company, SHGs should try towards decrease packaging cost and should take training to learn proper technique of making of the sanitary pads, so wastage of raw materials could be decreased, SHG should connect itself to local supermarkets / e-commerce to improve self presence, social awareness and social marketing should be adopted, and setting up self-service kiosks will enhance the sales of products and educate them about the health benefits of the products.
How to cite this article:
Vijya Laxmi Soni, Dr. Hulas Pathak and Dr. AK Gauraha. Constraints in production and marketing of sanitary pad, product of Jai Satnam self-help group (SHG) of Bemetara district of Chhattisgarh. The Pharma Innovation Journal. 2021; 10(12S): 1924-1927.