Vol. 10, Special Issue 12 (2021)

Author(s):
GR Bidve, MS Anarase and GK Sasane

Abstract:
The research was carried out in Nashik, Solapur and Ahmednagar districts of Maharashtra state with sample size of 360 pomegranate growers. An ex-post facto research design was used for research. The data is collected with the help of pre structured interview schedule. The objective of study is to know the relationship between marketing behavior of pomegranate growers and selected independent variables. It was observed that out of twelve independent variables farming experience, area under pomegranate cultivation, productivity, production, annual income, irrigation status, source of information, economic motivation, scientific orientation and risk orientation were positively and highly significant whereas, education is significant and only age is positive and not significant to marketing behavior of pomegranate growers.