Vol. 10, Special Issue 12 (2021)

Author(s):
Sireesha Pulla, PR Nisha, Suresh Subramonian, M Prabhu and P Thilakar

Abstract:
The study was conducted in the North Eastern zone of the state of Tamil Nadu out of which three districts i.e., Tiruvallur, Kancheepuram and Viluppuram districts were selected randomly. The data was collected from 40 dairy farmers with the help of a well- structured pre-tested interview schedule and was analysed by using appropriate statistical tools. It was found that 37.50 per cent of the respondents belonged to middle age and 35.00 per cent had no formal education. Thirty seven per cent of dairy farmers had 2.5 to 5 acres of land and belonged to small farmers category, 42.50 per cent possessed low level (2.00 to 4.24 cattle units) of livestock possession and two fifth (40 per cent) of the respondents had a medium level of annual income. One half (50.00 per cent) of the dairy farmers had high level (above 20 years) of experience in dairy farming while same proportion of them had medium level of knowledge about improved dairy husbandry practices. Majority (65.00 per cent) of the respondents did not attend any training on dairy farming practices, nearly half (47.50 per cent) had high level of mass media exposure and a good number (47.50 per cent) belonged to medium level of extension agency contact. Two- fifths of the dairy farmers (40.00 per cent) belonged to medium level of risk orientation, maximum number (42.50 per cent) had medium level of economic motivation and 45.00 per cent had medium level of scientific orientation. Fifty per cent of the respondents marketed milk through cooperatives and more than one third (37.50 per cent) of the respondents belonged to late majority adopter category with respect to Innovativeness.