Author(s):
SS Aher, SC Warwadekar, PB Jadhav, Ajith Kumar KS and SK Mayekar

Abstract:
This study was conducted in Dapoli, Mandangad and Khed tahasils of Ratnagiri district of Konkan region. The sample constituted of 120 i.e., 60 beneficiaries and 60 non-beneficiaries’ farmers from 12 villages. The respondents were interviewed with the help of specially designed schedule. Collected data was classified, tabulated, and analyzed by using statistical method. There was a positive and significant relationship between education (0.2720^*), scientific orientation (0.2637^*), mass media exposure (0.2798^*), innovativeness (0.2931^*), extension contact (0.2844^*), FFS Training received (0.3329^**) and knowledge (0.3646^**) of beneficiary farmers with the adoption level of recommended rice cultivation practices, whereas age (0.1951^NS), farm size (0.0932^NS) and farming experience (0.1188^NS) with adoption was positively non-significant.Nearly half (51.67 per cent) of beneficiaries had medium yields and also majority (50.00 Per cent) of non-beneficiaries had medium yields.