Vol. 10, Special Issue 10 (2021)

Author(s):
AM Chavai, PR Giri, MC Ahire and SB Bhange

Abstract:
The present research was conducted in Ahmednagar district of Maharashtra, India with the objectives to study the profile of sugarcane juice centre owners, to study the agripreneurship behaviour of sugarcane juice centre owners and to study the relationship between sugarcane juice centre owners profile with their agripreneurship behavior. “Ex –post facto” research design was employed in the present research study. The results revealed that, 70.00 per cent of the respondents belonged to medium agripreneurship behaviour category, whereas, 16.36 per cent and 13.64 per cent belonged to low and high agripreneurship behaviourcategoryrespectively.Further,agripreneurshipbehaviourcharacteristicssuchasinnovativeness was medium 71.82 per cent in Sugarcane juice centre owners 55.45 per cent of respondents had medium achievement motivation, 50 per cent of the respondents moderate decision making ability,56.36 per cent respondent belonged to medium economic motivation, 57.27 per cent of the respondents had medium risk orientation. The characteristics such as education, annual income, family size, marketing behaviour, source of information were positive and significant relationship with agripreneurship behaviour. Age, land holding and area under crop were not significantly related with agripreneurship behaviour of sugarcane juice centre owners. implied that the extension personnel should provide exposure to successful enterprises and organize interaction meetings to motivate and promote them along with SAUs, KVKs, NGOs and Banking to strengthen Market Led Extension linkage. Intensive training programmes need to be organized by Govt. and NGOs for development of agripreneurship, agro tourism centres through eco friendly hygienic sugarcane juice centres also for making awareness about agripreneurship opportunities, increasing innovativness among young agripreneurship.