Abstract:The purpose of this study was to work out the business performance of various products of of Jai Ambe Self Help Group of Bemetara district of Chhattisgarh. The present study addressed the rural Chhattisgarh business performance through participation in self help group the research has been carried out in the Jai Ambe Self Help Group of village Jaitpuri (Nawagarh) district Bemetara was selected purposively for the present study. The selected SHG was established on 10-02-2017. National Rural Livelihood Mision Bemetara gave the technical guidance for producing and marketing of SHG products. The selected SHG is mainly work on plantable pen, pencil, pickle, papad and badi products, in this project 10 workers/members were worked assigned. The pen was produced in major amount i.e. 30 percent and rest of the products like pencil pickle, papad and badi were 23 percent, 27 percent, 13 percent and 7 percent respectively. The literacy rate of the members of SHG was 90%, the majority of the respondents in the study area belonged to the age between 31 to 40 years and most of them were married (80 percent).
The average Input-Output ratios of products is pen, pencil, pickle, papad and badi were 1:1.33, 1:1.42, 1:1.48, 1:1.53 and 1:1.57 respectively. Similarly VC ratios were found to be 0.75, 0.70, 0.67, 0.65 and 0.63 respectively. On the basic of overall performance, it is found that, SHG products contributing towards maximum Input-Output Ration and maximum VC Ratio are the ones that are contributing heavily to profitability. Business performance of SHG products pickle gives maximum profit followed by pen, pencil, papad and badi. Overall net profit of Jai Ambe SHG was found to be rupees 178250 /year from the different SHG products.