Vol. 10, Special Issue 10 (2021)

Author(s):
Shekhar Kumar and Dr. Ajay Tegar

Abstract:
An attempt has been made in study to examine the production and marketing aspect of banana. The current research was carried out in Bilaspur district of Chhattisgarh state. Two blocks namely Masturi and Bilha were selected for the study. One twenty four farmers were randomly selected from eleven villages on the basis of their land holding size viz. small, medium and large farmers. Therefore 32 small, 48 medium and 44 large farmers was selected. The major finding of the study concluded that the average cost of banana cultivation is calculated at 187274.34 rupees per hectare. The average production cost of bananas per quintal is 240.72 rupees per hectare and average net return was Rs. 356882.32. The overall B:C ratio obtained is 1:1.91. For banana marketing, three marketing channels are observed in the study area i) Channel-I: Producer → Consumer. ii)Channel-II: Producer → Retailer → Consumer. iii) Channel-III: Producer → Wholesaler → Retailer → Consumer. The overall marketable surplus of banana was found 99.52 per cent. The marketing efficiency ratio was 34.46 in first channel, 4.62 in second channels and 2.35 in third channels which shows channel-I was more efficient followed by channel-II and channel-III.