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Vol. 10, Special Issue 10 (2021)
Milk marketing practices adopted by farmers in Banaskantha district of North Gujarat
NB Bhati, PB Rathod, FM Kapadiya, PP Makwana, AI Dadawala, LM Sorathiya and KN Patel
The study reports various marketing channels by milk producer in Banaskantha district of North Gujarat which contributed almost 15 per cent in state’s milk production (2018-19). The study based on primary data collected from a sample 160 bovine owners selected using multistage random sampling technique from ten villages of Dantiwada taluka in Banaskantha district. Milk producer of district marketed milk through two channels viz. co-operative society and directly consumers. Most popular channel (91.87%) was co-operative society. Majority of milk producers received payment at 15 days interval. Among the marketing channels, direct sale to consumers fetched better price as compared to co-operative society. The majority farmers (45.62%) spared up to 2.0 liters milk for household consumption. Marketing through milk producers’ co-operative society was preferred because of timely and assured payment and payment at small interval.
How to cite this article:
NB Bhati, PB Rathod, FM Kapadiya, PP Makwana, AI Dadawala, LM Sorathiya and KN Patel. Milk marketing practices adopted by farmers in Banaskantha district of North Gujarat. The Pharma Innovation Journal. 2021; 10(10S): 92-94.