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Vol. 10, Special Issue 10 (2021)

Milk marketing practices adopted by farmers in Banaskantha district of North Gujarat

Author(s):
NB Bhati, PB Rathod, FM Kapadiya, PP Makwana, AI Dadawala, LM Sorathiya and KN Patel
Abstract:
The study reports various marketing channels by milk producer in Banaskantha district of North Gujarat which contributed almost 15 per cent in state’s milk production (2018-19). The study based on primary data collected from a sample 160 bovine owners selected using multistage random sampling technique from ten villages of Dantiwada taluka in Banaskantha district. Milk producer of district marketed milk through two channels viz. co-operative society and directly consumers. Most popular channel (91.87%) was co-operative society. Majority of milk producers received payment at 15 days interval. Among the marketing channels, direct sale to consumers fetched better price as compared to co-operative society. The majority farmers (45.62%) spared up to 2.0 liters milk for household consumption. Marketing through milk producers’ co-operative society was preferred because of timely and assured payment and payment at small interval.
Pages: 92-94  |  24 Views  1 Downloads
How to cite this article:
NB Bhati, PB Rathod, FM Kapadiya, PP Makwana, AI Dadawala, LM Sorathiya and KN Patel. Milk marketing practices adopted by farmers in Banaskantha district of North Gujarat. The Pharma Innovation Journal. 2021; 10(10S): 92-94.
The Pharma Innovation Journal