Vol. 10, Special Issue 10 (2021)

Author(s):
NB Bhati, PB Rathod, FM Kapadiya, PP Makwana, AI Dadawala, LM Sorathiya and KN Patel

Abstract:
The study reports various marketing channels by milk producer in Banaskantha district of North Gujarat which contributed almost 15 per cent in state’s milk production (2018-19). The study based on primary data collected from a sample 160 bovine owners selected using multistage random sampling technique from ten villages of Dantiwada taluka in Banaskantha district. Milk producer of district marketed milk through two channels viz. co-operative society and directly consumers. Most popular channel (91.87%) was co-operative society. Majority of milk producers received payment at 15 days interval. Among the marketing channels, direct sale to consumers fetched better price as compared to co-operative society. The majority farmers (45.62%) spared up to 2.0 liters milk for household consumption. Marketing through milk producers’ co-operative society was preferred because of timely and assured payment and payment at small interval.