The present study entitled, “Awareness of farmers regarding agri-based information for rural community through on-line communication.” was undertaken in the year 2019-2020. In this study two types of organizations, government and private are running the online communication services in the state. One centre, each from both types of organizations was selected randomly. District Kanpur Nagar was purposively selected. Two blocks was selected randomly from the selected district. So from selected blocks twelve villages selected on random basis from each village, 25 farmers randomly selected. Thus total 300 farmers from all the selected villagers were chosen for study which was using different on-line information services. Most of the on-line information users belonged to 31 to 40 age group majorities of them were male members, mostly on-line users were educated up to primary and high school and most of them were belonged to OBC having annual income between Rs. 50001 to Rs. 150000. Mostly farmers belonged to small and marginal size of land holding.
Mostly farmers are aware about availability of relevant data related to agriculture like effective use of fertilizers, insecticides, pesticides. Overall awareness of the farmers taking online information services provided by both interventions government and private is same.