Vol. 12, Issue 3 (2023)

Author(s):
Aradhana Singh Rajpoot, Deepak Pal, Neha Dwivedi and Laveena Sharma

Abstract:
Pea is an important rabi pulse crop of India and is known as; Mattar (Hindi, Nepali), Field pea, split pea, Garden pea, Seed pea, shelling pea, Combining pea, Forage or Fodder pea, Dry pea, Feed pea, Vining pea (English). Pea was among the first crop cultivated by man which is highly productive, grown for food forage and vegetable. The study area is confined to Jabalpur district and it is one of the important peas growing district in Madhya Pradesh. The present study is based on following objective: to recognize the various marketing channels involved in pea marketing and their respective share. The share of producer in marketing cost was appreciably higher in the channel – I followed by channel-II and channel -III. Extension of marketing functions tends to decline the producer’s share in the consumer paid price. Regulated market or amendment in marketing practices should be done which unnecessarily spend the gap between producer’s price and price paid by ultimate consumer. Market intermediaries reap more profit in indirect marketing channel.