Vol. 12, Issue 2 (2023)

Author(s):
G Dhana Lakshmi, G Sreedhar and M Muninarayanappa

Abstract:
The study was conducted in Kurnool and Anantapur districts of Andhra Pradesh with sample size of 180. The objective of the study was to find out the perception of farmers on Weather based agro advisory services and their adoption. From the study it was found that 63.16%farmers received message in right time. Most of the farmers felt that message regarding pest and disease management was timely with mean score of 2.88 followed by weather forecasting. Sixty one percent agreed that the messages were useful. Message on drought mitigation strategy was more useful with mean score of 4.24 followed by information on availability of seed and seedling material. Seventy two percent farmers fully adopted the WBAAS. Pest and disease management message was highly adopted with mean score of 2.82, followed by Intercultural operations and weather forecasting.