Vol. 12, Issue 2 (2023)

Considering the importance of sustainable livelihood in India and availed benefits to the beneficiaries under the NAIP, the present study entitled “Impact of National Agricultural Innovation Project on its beneficiaries in Marathwada Region of Maharashtra.” The present study was conducted purposively in Aurangabad district of Marathwada region of Maharashtra state during the year 2018-19, two tehsils from Aurangabad district i.e. Khultabad and Kannad were purposively selected for the present study in which NAIP project was implemented by KVK, Aurangabad.

It was revealed from the study that, Farming experience (0.278), Sources of irrigation (0.225), occupation (0.251) were found positive and significant relationship with NAIP. Also Innovativeness (0.744), Annual income (0.707), Risk preference (0.588), Source of information (0.757), Market orientation, Economic motivation, Training received was found to have positive and highly significant relationship with impact of NAIP. It was found that non- significant relationship between age (0.063), education, Land holding (0.090) of beneficiaries and impact of NAIP. It was found that co-efficient of determination (R2) of the independent variables was 0.714. Path analysis study found that, among the profile of NAIP beneficiaries the highest positive total effect on overall impact of NAIP on its beneficiaries was exerted by risk preference, followed by annual income and sources of information. It means that total of the direct effect and indirect effect exerted by all independent variables on overall impact of NAIP