Vol. 12, Issue 2 (2023)

Author(s):
Dass SRC, Kishan Kumar M, Rajanna N and Venkateswarlu M

Abstract:
Exploratory design was selected to carry out a study on milk supply chain in Sanga Reddy district of Telangana. Three mandals in Sanga Reddy district and three villages from each of the mandal were selected to carry out the survey. A total of 90 dairy farmers and 30 value chain actors and 10 consumers total of 130 respondents were selected randomly. Five marketing channels in milk supply chain were farmer to consumer directly, through the middlemen, through the retailer, to the dairy co-operatives and through tea / sweet seller. Majority of the buyers were middlemen in the un-organized marketing of milk. The sale price and net returns were highest in buffalo milk in the channel-I (direct to consumer). The tea/ sweet sellers were selling the milk after value addition to the consumers with a market margin of Rs 62.79 per liter which was highest market margin, but the producer’s share in consumer price was least at 34.57%.