Vol. 11, Issue 11 (2022)

Media play a very significant role in the life of every individual. Media work as disseminating the information to people and helps in making their opinions and perception towards world. The present study was conducted in Yamunanagar district of Haryana state covering two localities (50 from each) were selected. Various socio personal, economic, communication variables, media ownership, media exposure, constituted independent variables and reading frequency, pattern and response constituted dependent variables. Three newspaper were selected on the basis of maximum circulation in the area and these were two english newspaper viz; The Hindu and The Tribune and one hindi daily i.e. Punjab Kesari. Majority of the respondents were read newspapers regularly, majority of the respondents spent 15-30 minutes for reading newspaper. Readers prefer news reading over other content. Headlines and pictures were the motivational factors for reading newspaper. All the respondents liked the content and majority had also discussed it with others. Finally concluded, there was positive feedback by the respondents regarding newspaper reading.