Commercial viability of screen printed silk stoles using Aipan motifs
Deepa Bhatt and Sandeep Bains
The present study was undertaken to design silk stoles using Aipan motifs and evaluate their commercial viability. Eight designs for silk stole were prepared into three different colour schemes, contributing to 24 sheet of designs. Out of which the most preferred eight designs of stoles were shortlisted and used to develop the stoles. The preferences of the prepared stoles were taken from eighty post graduate students i.e. forty students each from Ludhiana (Punjab) and Udham Singh Nagar (Uttarakhand) Department of Apparel and Textile Science, College of Community Science between the age 21 to 29 years. To determine the suitability of the selling price and overall impact of the prepared stoles, a questionnaire was developed and administered in the sample space with a sample size of 80 respondents. These silk stoles were saleable between price range of ₹1,600 to ₹2,300 earning 25% profit.
How to cite this article:
Deepa Bhatt, Sandeep Bains. Commercial viability of screen printed silk stoles using Aipan motifs. Pharma Innovation 2021;10(8):839-842.