Vol. 10, Issue 7 (2021)

Author(s):
Sushmita, Dr. Vandana V Trar and Dr. Ella Rani

Abstract:
Organic products are of high quality, GMO free, eco-friendly, certified, natural and nutritious, chemical free, safe, tasty, fresh and save resources with positive image. But awareness about organic food benefits is low. To create awareness on organic, 8 charts (4 in Hindi and 4 in English) were developed. Different messages were covered on organic food in charts. The charts were administrated to twenty judges for standardization. The effectiveness of each chart was assessed on seven criteria as accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility. Weighted mean score, reliability and perceived feasibility tools were used to assess the data. Results showed that attributes of coverage, illustration and compatibility were higher overall mean score (2.85) of four charts followed by attributes of presentation (2.84), attributes of accuracy and writing style (2.82) and attributes of objectivity (2.81) respectively. The reliability of charts was perceived 0.85* ‘r’ value and found significant at 5% level of significance. Perceived feasibility index of charts was 94.66 with 2.84 overall weighted mean score.