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Vol. 8, Issue 5 (2019)

A study on mass media exposure and child discrimination among rural and tribal areas of Telangana state

Author(s):
K Spandana Deepika, Dr. R Geetha Reddy, SL Kameswari and Dr. P Sreedevi
Abstract:
Women are the backbone of healthy and progressive family. Hence coordinated and convergent efforts are needed to ensure survival, protection and empowerment of the girl child; Government has announced Beti Bachao Beti Padhao initiative and is being implemented through a national campaign (GOI, 2015). The present study was conducted to see the Child Discrimination among women of rural and tribal areas of Telangana state. Exploratory research design was adopted for the study and Purposive random sampling was done for selection of respondents. A total of 120 samples were taken for the study, 60 from rural area of Gadwal district and 60 from tribal area of Nagar Kurnool district. The findings showed that majority of the respondents (80.83%) were illiterates, 69.17% of the respondents had medium level of Girl child Discrimination followed by high level discrimination (29.17%). Majority of rural and tribal women (94.17%) had low mass media exposure followed by very few (5.83%) with medium and high exposure. There was a significant association (0.291**) between the mass media exposure and Child discrimination in rural and tribal areas. They require a wide range of programmes in mass media specific to girl child discrimination and incentives to families with girl children at different stages of life.
Pages: 785-788  |  363 Views  41 Downloads


The Pharma Innovation Journal
How to cite this article:
K Spandana Deepika, Dr. R Geetha Reddy, SL Kameswari, Dr. P Sreedevi. A study on mass media exposure and child discrimination among rural and tribal areas of Telangana state. Pharma Innovation 2019;8(5):785-788.

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