Vol. 8, Issue 4 (2019)
Marketing cost and efficiency of arhar in Chhindwara district of Madhya Pradesh, India
PK Singh, OP Singh and MK Mohkar
Pulses are known as unique jewels of Indian farming. India is at top amongst all the major pulses producing countries but it is unable to meet out the domestic demand. The yield of pulses is very low in India as compared to global average. Over a period time, Indian government has launched number of programme to enhance production and productivity of pulses in the country. Madhya Pradesh is the leading pulse producing states with contribution of 27 per cent to India’s total pulse production. Chhindwara district of Madhya Pradesh was purposively selected for present study because district rank first place in the state for arhar production. Among the 11 development block, Pandhurna development block was selected for primary data collection. The 50 sample farmers from five villages were selected for primary data collection. Three marketing channels for arhar were found in the study area. In marketing channel-I, producers’ share in consumer rupee was 78.31 per cent. In marketing channel-II, the producer’s share in consumer rupee was 75.24 per cent, whereas in case of marketing channel-III, it was 70.24 per cent. Per quintal price spread in marketing of arhar was Rs 1864.5, Rs 2200.5 and Rs 2767.5 in channel-I, channel-II and channel-III respectively. The marketing efficiency was 3.61, 3.03 and 2.31 per cent for channel-I, channel-II and channel-III respectively. Based on the present study, channel-I was more efficient than channel-II and channel-III. There is potential to increase marketing efficiency of Arhar by reducing the long chain of marketing intermediaries through market integration. Assured support price should be insured to the farmer engaged in this enterprise.
How to cite this article:
PK Singh, OP Singh, MK Mohkar. Marketing cost and efficiency of arhar in Chhindwara district of Madhya Pradesh, India. Pharma Innovation 2019;8(4):197-201.