Vol. 8, Issue 3 (2019)

Author(s):
Pretty Rani, R Neela Rani and S Sucharitha Devi

Abstract:
Media exposure was operationally defined as getting exposed to different media i.e. electronic media, print media and social media to get information of clinical, nutritional and management areas for diabetes management. In the present study, the media exposure of the diabetes respondent studied in terms of most available media and how frequently they utilize them. Hence, an attempt was made to study the media exposure of diabetes respondents of Hyderabad district. The samples were comprised of diabetic respondents. A self-developed questionnaire was developed for the present study. It was found that all the respondents had exposure to all sort of media sources, but with varied frequency and extent. With regard to daily exposure, to TV was highest (93.33%), followed by mobile SMS (58.88%) and newspaper (55.55%). Magazines were read weekly by a majority (35.55). A majority of the respondents in the study i.e. 62.22% used social media.