Estimating the consumer preference and cost of production of whey protein enriched milk chocolate for assessing the technological viability
Sandeep Singh and Sunil Kumar Khatkar
The consumer preference and the cost of production were accessed by considering several technological factors and assumptions in mind to access the technological viability of developed whey protein enriched milk chocolate. A total number of 110 prospective consumers, representing either sex and of varying age groups, education level and income group from the faculty members, campus of GADVASU and PAU and common people of proximate areas were selected). In order to arrive at a realistic cost of processing and that of the end product, certain basic assumptions were assumed. It was observed that 26.36 per cent consumers rated the optimized product ‘Liked Extremely’ and the production cost was found much lower than currently available milk chocolate in the market (Rs. 65-80 per kg pack).
How to cite this article:
Sandeep Singh, Sunil Kumar Khatkar. Estimating the consumer preference and cost of production of whey protein enriched milk chocolate for assessing the technological viability. Pharma Innovation 2019;8(1):11-15.