Vol. 7, Issue 7 (2018)

Author(s):
Kirti Rai and Dr. MK Dubey

Abstract:
The study was conducted purposively in Panagar block of Jabalpur district to find out information source consultancy pattern of the vegetable growers. The total number of 120 vegetable growers were formed the sample for the study. The primary data were collected through personal interview method with the help of interview schedule which was prepared on the basis of objectives of investigation and variables. The statistical tests and procedures were used for analyzing the data. With the help of statistical tools like- Frequency, Mean, S.D., Percentage and Karl Pearson’s coefficient of correlation were used for analysis of data. Results revealed that majority of the respondents had medium (53.33%) level of information source consultancy pattern. All the 15 selected attributes of vegetable growers, shown that variables viz., education, land holding, annual income, extension participation, risk orientation, scientific orientation, achievement motivation, innovativeness, market orientation and knowledge about vegetable production of vegetable growers were found positive and significant relationship with marketing behaviour. And age, occupation, area under vegetable crop, farming experience and mass media of vegetable growers did not exert any association with their information source consultancy pattern.