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Vol. 7, Issue 10 (2018)

Scientific and practical approaches to optimization of expenses of pharmaceutical companies on marketing communications with the use of statistical methods

Author(s):
Angela B Olkhovska, Volodymyr V Malyi and Stanislav V Milevskiy
Abstract:
The article proposes scientific and methodical approaches to optimization of expenses of pharmaceutical companies on marketing communications in the system of promotion of medical products in the Ukrainian market with the use of statistical methods. On the example of a particular Ukrainian pharmaceutical company, the use of certain advertising media to promote the medicinal products in the market is determined and justified, with due regard to the maximum reach of potential target audiences.
Pages: 53-58  |  476 Views  14 Downloads
How to cite this article:
Angela B Olkhovska, Volodymyr V Malyi, Stanislav V Milevskiy. Scientific and practical approaches to optimization of expenses of pharmaceutical companies on marketing communications with the use of statistical methods. Pharma Innovation 2018;7(10):53-58.
The Pharma Innovation Journal