Vol. 7, Issue 10 (2018)

Author(s):
Angela B Olkhovska, Volodymyr V Malyi and Stanislav V Milevskiy

Abstract:
The article proposes scientific and methodical approaches to optimization of expenses of pharmaceutical companies on marketing communications in the system of promotion of medical products in the Ukrainian market with the use of statistical methods. On the example of a particular Ukrainian pharmaceutical company, the use of certain advertising media to promote the medicinal products in the market is determined and justified, with due regard to the maximum reach of potential target audiences.