Vol. 6, Issue 7 (2017)
Marketing communications PR-Technologies and tools in the system of medical product promotion in Ukraine
Angela Olkhovska And Olkhovska Ab
The article substantiates the role of PR in the system of marketing communications, expands on the theoretical aspects of the principles, tasks and functions of public relations in the formation and development of harmonious and mutually favourable relations with all market actors, considers the features and advantages of certain PR-technologies and tools in promoting Rx-medical products on the market that are expedient to be applied by pharmaceutical enterprises. Drawing on official printed sources and the Internet publications, the author has exemplified the practical application and realization of certain public relations events organized by Ukrainian and international pharmaceutical companies.
How to cite this article:
Angela Olkhovska And Olkhovska Ab. Marketing communications PR-Technologies and tools in the system of medical product promotion in Ukraine. Pharma Innovation 2017;6(7):93-98.