Vol. 1, Issue 9 (2012)

Author(s):
Saurabh Mishra

Abstract:
In present scenario competition is challenging, the organization has to become proactive and have strategic orientation. The strategic approach in the organization is most favorable and desirable requirement to capture the market share and maximize the profit. The strategic outlook stats from the top of management and percolate in the organization to the end point of sales force for the implantation of the set plan. In strategic approach the corporate strategies are designed and then market strategies are coming in the picture in the form of product, distribution and sales strategies. The success of strategy is evaluated from its results and impact on the target market in comparison to the set objectives. These articles discuss the strategic approach as the corporate and marketing strategies in context with the pharmaceuticals.