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Vol. 12, Special Issue 12 (2023)

Estimation of marketing cost of different channels, market efficiency and price spread of chickpea in Jaipur district

Author(s):
KB Sharma, PR Pandey and Kuldeep Tiwari
Abstract:
The global chickpeas market grew from $13.93 billion in 2022 to $14.9 billion in 2023 at a compound annual growth rate (CAGR) of 7.0%. Chickpea solely contributes nearly 50% of the Indian pulse production. States like Maharashtra (25.97% contribution to national production), Madhya Pradesh (18.59%), Rajasthan (20.65%), Gujarat (10.10%) and Uttar Pradesh (5.64%) are major chickpea producing states of India. The study was conducted in Jaipur district of Rajasthan which is one of the 50 districts of Rajasthan. Jaipur district comprising 13 blocks among 1 block was selected. i.e., Kotputli block was selected for the study. A list of 4 villages was selected randomly out of them. Analysis of marketing costs was revealed that total marketing costs per quintal of chickpea were highest (Rs 239.00/q) in marketing channel-I than in channel-II (i.e., Rs 225/q) due to more number of middlemen involved in channel I than in channel II. In case of channel-III marketing costs were not incurred by producers because it has a shortest or direct route of produce disposal. It was resulted that absence of intermediaries was found in the channel-III. So, producer’s net share in the consumer’s rupee was highest (100 percent) in the channel-III followed by channel-II (88.50 percent) and channel-I (85.42 percent). Highest market margins of intermediaries were computed in the channel-I followed by channel-II and no market margin found in the channel-III. Price spread was highest in the channel-I followed by channel-II and no price spread detected in the channel-III.
Pages: 739-744  |  527 Views  389 Downloads
How to cite this article:
KB Sharma, PR Pandey and Kuldeep Tiwari. Estimation of marketing cost of different channels, market efficiency and price spread of chickpea in Jaipur district. The Pharma Innovation Journal. 2023; 12(12S): 739-744.

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