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Vol. 12, Special Issue 10 (2023)

Exploring dairy innovation platform: Actor profiles, information dissemination pattern and credibility perception

Author(s):
Abhishek Jadhav, BS Meena, Prem Kishor SN and Rajesh CM
Abstract:
Access to trustworthy and credible information is a challenge for dairy sector stakeholders. For many actors in the dairy subsector, access to information is a limitation and there is doubt about the validity and dependability of the information that is currently available. This study aimed to investigate the actors profiles dissemination of dairy information through innovation platforms and evaluate the credibility of the involved actors. Interviews were conducted with 60 randomly selected actors from the Eastern and Western regions of Haryana. Researchers accounted for 50 percent of the sample and were predominantly over 50 years old with doctorate degrees (100%). Extension personnels (55%) and input suppliers (65%) were. The researchers primarily focused on animal feeding practices, while extension personnels and input suppliers emphasized animal breeding practices. Animal breeding practices constituted the majority (76.22%) of the disseminated dairy information. Input suppliers were perceived as significantly more credible (77.61c±1.45) compared to extension personnels (74.75b±1.37) and researchers (72.26a±1.39). However, there were no significant differences in credibility among the actors. Such information is essential for ensuring reliable knowledge exchange within the dairy sector. Knowledge exchange leads to improved milk quality, enhanced production processes and ultimately, increased income for farmers in the dairy sector that helps for increased focus towards diversified farming system.
Pages: 2095-2101  |  155 Views  65 Downloads
How to cite this article:
Abhishek Jadhav, BS Meena, Prem Kishor SN and Rajesh CM. Exploring dairy innovation platform: Actor profiles, information dissemination pattern and credibility perception. The Pharma Innovation Journal. 2023; 12(10S): 2095-2101.

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