Vol. 11, Special Issue 9 (2022)

Author(s):
Amanish Kumar, Angad Prasad, Daya Ram, M Deepa Devi and NG Singh

Abstract:
The present study was conducted to determine the utilization of mobile based agro-advisory services by farmers and their level of satisfaction. The ex-post-facto research design was employed for the study. Total 120 farmers were selected with simple random sampling from eight villages under two blocks of Thoubal district. The data was collected from these respondents with the help of structured interview schedule. Data were coded, tabulated, analyzed and interpreted using suitable statistical parameters. In utilization study, it was found that, almost third-fourth of the respondents regularly used messages delivered by mobile-based agricultural advisory services about sowing time (73.34%) and weather (71.67%). While, in case of overall utilization, majority of the respondents were moderately (72.50%) utilized the mobile based agro-advisory services. Out of 120 respondents, 70.00 percent were moderately satisfied followed by 15.83 percent and 14.17 percent were having high and low satisfaction, respectively.