Vol. 11, Special Issue 8 (2022)

Author(s):
Farhana Khan, Sarita Ghidode and Sanjay Kumar Joshi

Abstract:
The agricultural inputs sector plays an important role in increasing food production and advertising also plays a prominent role in reaching farmers & in the success of any business irrespective of the type the main aim of the study is significant because, in today's changing environment, marketers must be aware of the elements that influence farmers' decisions on agricultural input purchases. The research was useful in determining how farmers feel about agricultural input advertisements. This study deals with aspects of whether advertisements and celebrity is having any effects on farmers buying behavior or not. The news about the product and the competitive advantage it has over its substitutes should be the basic appeals inside the advertisements to result in a concrete impact on the rural people. The points that can be reiterated in the abstract of the study are that in this age of advertisement serve dual purposes of educating the target groups as well as bringing profits and prosperity to the advertisers.