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Vol. 11, Special Issue 6 (2022)

A study on the role of social media in agriculture marketing and farmers and its scope

Author(s):
Pratik Bhowal, Aman Pandey and Abhilash Singh Maurya
Abstract:
Social media, which includes blogs, microblogs, pages, and groups, is a new emerging sector in agriculture. This study used a descriptive research design, with structured questionnaires and in-depth interviews with farmers who use social media as the primary data-gathering instruments. According to the research social media is a good instrument in agriculture marketing and for farmers. It saves farmers time and money when it comes to gathering information. For profiles, Facebook is the most liked online platform. YouTube videos are the most common way to receive information. WhatsApp is a social networking platform that is primarily used by linked groups. Many of them have pages and groups on social media, which aid in the dissemination of information and the resolution of problems. The adoption of social media as a tool was a challenge. There are fewer people. On social media, you can rely on e- buying and re-selling agricultural commodities.
Pages: 934-936  |  1749 Views  1423 Downloads
How to cite this article:
Pratik Bhowal, Aman Pandey and Abhilash Singh Maurya. A study on the role of social media in agriculture marketing and farmers and its scope. The Pharma Innovation Journal. 2022; 11(6S): 934-936.

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