Vol. 10, Special Issue 12 (2021)

Author(s):
Rede BH, Ratnaparkhe AN, Yadav JP and Shinde HR

Abstract:
In the present study marketing costs, price spread and marketing efficiency of banana production was estimated. Study were conducted in Solapur district of Maharashtra. Required information for the study were collected from the sample of 90 Banana growers in Malshiras and Madha tahsils of Solapur. Simple tabular analysis were employed for estimation of marketing costs, price spread and marketing efficiency. At the overall level, 557.35 q. quantity was sold in different markets, of which, 7.23 per cent quantity was sold through Channel I (Producer -Consumer), 73.55 per cent through Channel II (Producer-Pre-harvest contractor-Wholesaler-Retailer-Consumer) and 19.22 per cent through Channel III (Producer-Wholesaler-Retailer-Consumer). The cost of marketing of banana in Channel II was higher. The producer’s share in consumer rupees was the highest in Channel I followed by, Channel III and Channel II. The marketing efficiency was found highest in Channel I than that of Channel II and Channel III.