Vol. 12, Issue 2 (2023)

Author(s):
Swarnima Paliwal, RS Jadoun, Ashutosh Singh, MS Negi and Saurabh Singh

Abstract:
The objectives of present investigation were to study the marketing efficiency and the value chain of Rosemary in Garhwal Himalayas of Uttarakhand. Mapping activity helped to identify links in the chain where exchanges are made. In value chain I, the price spread of Rosemary dry leaves and stems was high. The lowest cost for dry leaves and marketing margin for dry leaves and stems was in value chain II mainly due to direct selling of produce to retailers at pre-, during- and post- pandemic. Farmer’s share in consumer’s rupee was higher in value chain II due to less marketing cost and less intermediaries ranging from 9.16 to 11.63 percent for dry leaves and 7.44 to 9.52 percent for stems, at pre-, during- and post-pandemic, respectively with a higher index of marketing efficiency.