Vol. 12, Issue 1 (2023)

Author(s):
Venkatesa Palanichamy N, Bakyalakshmi V, Kalpana M and Aruna Prabha S

Abstract:
Traditional foods are foods and dishes that are gone through generations or which have been devoured numerous generations. The present paper highlights the factors influencing the purchase regarding modernized traditional food products among the consumers. The most dramatic change is the change in consumer demographics and demand preferences. Hence, an attempt has been made to analyses the knowledge about the modernized food products. The sample size contains 120 respondents. The respondents were selected by employing proportionate random sampling method. Data were collected by employing well- structured and standardized interview schedule. Further efforts have also been made to analyses based on age, gender, family type and marital status of the respondents. It clearly shows that the modernized traditional food products has been consumed since it was time consuming, comes with good packaging, convenience food and has been never the low fat content.