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Vol. 12, Issue 1 (2023)

Study on production and marketing challenges encountered by mushroom enterprises in the western region of Tamil Nadu

Author(s):
Venkatesa Palanichamy N, Arunachalam A, Kalpana M and Santhosh Kumar M
Abstract:
Mushroom production is significant as it provides the farming community with non-agricultural employment and income opportunities. Intensive mushroom farming could offer small family businesses strong alternate revenue sources as they lack adequate area for crop cultivation and livestock production The study examines the challenges faced by mushroom farmers in the Western zone of Tamil Nadu, which accounts for the highest share of mushroom production in the state. The study focuses on production and marketing challenges, aiming to identify constraints and provide insights for improvement. A sample size of 40 mushroom farmers was selected using simple random sampling from the Coimbatore and Erode districts. Data were collected through face-to-face interviews and analyzed using Garrett's ranking technique. The identification of production challenges such as labor availability, pest and disease control, lack of extension facilities, and availability of quality spawn. Marketing challenges involve irregular demand, high involvement of intermediaries, lack of government support, and high transportation costs. The study reveals that the mushroom industry faces significant challenges in production and marketing, which can be addressed through improved labor management, better pest control, and enhanced market access. Providing technical support, financial assistance, and fostering stronger market linkages can help increase adoption and success among mushroom farmers.
Pages: 3142-3146  |  1024 Views  757 Downloads


The Pharma Innovation Journal
How to cite this article:
Venkatesa Palanichamy N, Arunachalam A, Kalpana M, Santhosh Kumar M. Study on production and marketing challenges encountered by mushroom enterprises in the western region of Tamil Nadu. Pharma Innovation 2023;12(1):3142-3146.

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