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Vol. 11, Issue 3 (2022)

Marketing Analysis of Bangalore Red Rose Onion in Chikkaballapura District of Karnataka

Author(s):
Kanakaraja GN, Ganapathy MS, Ananda Manegar G, Siddayya and Ranganath G
Abstract:
The present study was conducted to examine the costs and returns in production, price spread in different marketing channels of Bangalore red rose onion. The study was conducted by using a random sample of sixty cultivators and twenty market intermediaries from Chikkaballapura and Chennai export markets. The primary data was collected by personal interview method with help of pretested and structured schedule during 2019-20 crop season. The major findings of the study revealed that About 78.40 per cent of the farmers sold through Channel-I (Producer→ Village level trader → Commission agent → Exporter → Foreign importer → Consumers), about 15.00 per cent in channel-II (Producer→ Contract trader → Exporter → Foreign importer → Consumers) and about 6.60 per cent in channel-III (Producer→ Trader in APMC → Exporter → Foreign importer → Consumers).The price spread was higher in Channel-I (Rs. 9,600) compared to Channel-II (Rs. 8,800) and channel-III (Rs. 9,150) due to more number of intermediaries. With a marketing efficiency index of 3.15, channel-II was the most efficient channel followed by channel-III (2.78) and channel-I (2.59) according to Shepherd’s method.
Pages: 557-561  |  458 Views  222 Downloads


The Pharma Innovation Journal
How to cite this article:
Kanakaraja GN, Ganapathy MS, Ananda Manegar G, Siddayya, Ranganath G. Marketing Analysis of Bangalore Red Rose Onion in Chikkaballapura District of Karnataka. Pharma Innovation 2022;11(3):557-561.

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