Vol. 6, Issue 11 (2017)

Author(s):
K Anusha, P Krishna Priya and V Praveen Kumar

Abstract:
In pharmaceutical industry, a product should help in curing a disease or atleast in improving the condition of the patient. Selling is carried by the company’s own sales team due to highly technical and specialized nature of job, whereas the distributor is responsible only for the logistics part. In the present competitive scenario, preparing the pharmaceutical industry in pharmaceutical sales, marketing and management is important. The paper deals about the aspects that pharmaceutical firms need to excel in order to be global leaders. It includes pharmaceutical industry overview and pharmaceutical product management. It is further concluded that once we have efficient management capabilities, we can clearly see a difference in satisfying need.