Vol. 1, Issue 2 (2012)

The study on the supply chain management is selected with an objective to fine out the modern and traditional supply chains in the tomatoes and their way of the managing it. It is observed that the cost of cultivation is higher in cultivators registered to the modern chain than non-registered to modern chain. The procurement by the modern chain is highly efficient. The price paid by the consumer is lower and price received by the cultivator is higher in modern supply chain as compared to traditional supply chain.