Vol. 6, Issue 7 (2017)
Qualitative study to analyze the pros-cons and consumer’s perception towards mHealth apps
Juhi Jain, Priyanka Udinia And Dr. Pk Sahoo
After the mobile revolution, mobile phones become the need of every person. In this century we can’t imagine our life without a phone, specifically in the era of smartphone. For 2017, the number of smartphone users in India is estimated to reach 340.2 million, thanks to the robust mobile technology and the availability of 3G & 4G services at affordable prices. mHealth or mobile health is the use of personal wireless communication devices, including smartphones and mobile phones, smartwatches, tablets, wireless sensors worn by an individual, and point-of-care devices, to support continuous health monitoring, provide health information & services, feedback, and behavior modification of individuals and populations. Mobile health applications (mHealth apps) are classified under two main categories: those targeted on wellness like diet & exercise & those which focusses on disease management. The objective of this study to know the consumer’s perception towards these health and wellness apps.
How to cite this article:
Juhi Jain, Priyanka Udinia And Dr. Pk Sahoo. Qualitative study to analyze the pros-cons and consumer’s perception towards mHealth apps. The Pharma Innovation Journal. 2017; 6(7): 43-48.